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.Pro is one of those extensions that is getting better known know in the professional domain industry. This extension is quietly gaining support on the web and offers a premium appearance to its counterparts. Although .com is largely the dominant extension on the internet and will be for years, investors are getting attracted to the .pro and it could easily rise to the top of the .biz, .net or .info extensions.

This is a top extension and recent sales indicate that premium keywords sell generally between 3 and 12 thousand dollars as recorded on top sites such as http://www.facts.pro and total.pro that track recent sales online. These sites also list more developed .pros so you can easily see how they appear and generally offer a premium appearance.

Many are attracted to the branding that the .pro offers, in connection with a top keyword or 2 keyword phrase. The .pro stands out and gives a bold statement to your professional service or product line. You can visit nike at nike.pro that offers professional sports a whole new meaning.

What is really enticing about this domain class, is that generally it is still possible for average investors to pick up premium domains at discount prices. Rates have recently been lowered to 14.95 annual at registries such as encirca.com, and requirements for obtaining an extension can be as simple as submitting a business license to fulfil the professional requirement for having one.

I’ve recently picked up several and developed websites such as 3dtv.pro and conferencecall.pro that are getting excellent seo ranking on sites such as bing and yahoo and have acheived good results in obtaining top level ranking.

With some buzz in domain circles about new extensions, .pro’s remain a secret that may increase greatly in value over the next few years. As new extensions come into the marketplace, .pro has the potential of really rising as a premium quality web destination. If you are serious about investing or building a branding image for your online presence. I think this extension is certainly worth the investing in. If you already have a website than you should consider buying this counterpart and develop it along side of your main .com website.