Posts Tagged ‘Naming’
Naming a Web Site on the Internet: How to Choose, Register and Protect the Right Domain Name for Your Web Site
Wednesday, June 9th, 2010
Naming A New Business In The Internet Age
Sunday, May 2nd, 2010Naming a new business or company has always been hard, but now that businesses must also brand their identity on the Internet and have a unique domain name for their web site it is more difficult to make it come together. This is why many businesses are working with a naming consultant these days. A consultant can help you name your business or company, and they can also help you come up with a business domain name if the one you want is already taken or if your business name does not transfer well to this format. They can even help create a brand name for your business and your company’s identity on the Web. Some people might be surprised to even hear the idea of hiring a naming consultant to craft the image and brand-name of a business, but there are many business owners benefiting from this type of service. It is important to have a business domain name that is easy to remember and quick to spell out. It also has to be catchy and should represent the core of your business. And, of course, your domain name has to be available. If someone else is already using the domain you desire you will probably need some help coming up with a new one that fits. The process of naming a new business and creating the brand image for a company requires much more than coming up with a name off the top of your head and thinking of a catchphrase to print on business cards. It is necessary to come up with a business name and a domain name that will increase your visibility and aid with marketing on the Internet. And even if your chosen name is already taken, there is sure to be another perfect moniker can be crafted. Not all business owners are wordsmiths. This is why so many must rely on a consultant to come up with the perfect name.
For more resources regarding Naming a New Business or even about Naming Consultant and especially about Business Domain Name please review these pages.
Dominate Online Niche Marketing ? 3 Key Domain Naming Strategies
Friday, April 2nd, 2010
You have thoroughly done your keyword research, and have decided on which online niche marketing segment to conquer. Next stop, let us buy that domain name. Yes, today, you shall be naming your new-born baby…
3 Key Domain Naming Strategies are outlined below:
Memorable but Meaningless vs Direct & Purposeful.
One approach is to make your domain name creatively memorable but which may not or does not indicate the content of the site. Psychologically, this is to deliberately induce high recall and mind-share of your domain name.
For instance, you might have a site named (hypothetically) “blackocean”. Readers will remember the names, but on first glance at the search returns, they won’t know that your site is about shark conservation. Alternatively, you could use a more direct domain name like “SharkConservation” instead of “blackocean”. Notice too that I tend to “Cap” the S and the C for cognitive recognition purposes.
Where Your Core Keywords IS Your Domain Name.
You may choose AntiqueTeakFurniture dot com for the obvious reason that your site covers all about antique teak furniture content. Do note that naming your domain is comparatively easier with niche markets as your subject matter and your keywords are more focused.
Search Engines have Preferences too?
It seems that search engines used to give comparatively greater preference to domain names ending with abc.com, abc.org and increasingly, abc.NET as well. The situation has ebbed recently, as probably due to the fact that there are an explosive number of internet sites in the recent two years.
But for the “human” perception, abc.com implies commercial sites, and abc.org gives the perception of an official, authority site. However, authority sites are sites with great amounts of good content regardless of their top level domains and it takes a lot more than a domain name to give authority. Well, maybe, not all Dots are created equal in the eyes of search engines!
One thing you will learn over time is that search machines don’t like froth. They crawl for relevant terms, so having a more meaningful and direct domain name is important.