An integral part of successful search engine optimization is selecting a domain name that is keyword based. This video and mp3 tutorial shows you examples of what Google considers to be great domain names.
Posts Tagged ‘Importance’
The Importance of Your Website Domain Name
Tuesday, June 1st, 2010
Importance of Customer Service for Web Hosting Companies
Sunday, May 2nd, 2010Amidst soaring competition in the web hosting industry, web hosting companies are incorporating innovative expertise, advanced tools and technology and the convenience of single clicks in order to enrich the users’ hosting experience. One aspect that the hosting company cannot afford to overlook is the customer support/service offered to its customers.
It is important to understand the perspective of a customer who is on the lookout of quality hosting services at affordable pricing and demands 24/7, prompt customer support. A company that is offering superior, prompt and 24/7 customer support to its users would definitely and quite naturally reach the higher rungs in the hosting industry, primarily because of the ratings, reviews/testimonials and response generated by the satisfied customer base.
It is important to take into account the future or long-term prospects of the success of the company and in order to achieve this offering high quality support becomes absolutely indispensable. Therefore, while this may entail certain amount of expenses; nurturing this component is bound to generate profits as well as a professional image of the hosting company. Superior customer support would naturally enhance the reliability and credibility quotients of the web host and thereby would generate confidence and trust among potential and current users. This is imperative and highly beneficial for a web host. Companies can spend thousands and millions of dollars on their web hosting infrastructure, technology and other tools but if customer support is overlooked it would in a matter of course negate everything that the company has to offer.
Ensure that your customer support is amply equipped with all factual data, expertise, knowledge and tact of dealing with all kinds of customers, nature of problems, technical issues etc. The promptness and quality with which any issue is addressed would directly reflect the professionalism and the level of supremacy of the given web hosting company. Including a toll-free number, valid email address, ticketing system and live customer support would definitely instil confidence and assure the customer of a reliable support system offered by the hosting provider. Just including these features however would not be enough to achieve the desired goal. The primary aim of every professional web hosting provider is to offer prompt and quality support no matter what. It is also a good idea to gain a feedback from the customer after the issue has been resolved or addressed by the support team. This would help you get a better idea about what needs to be done in order to fill in any apparent lacunae.
The Importance Of Small Business Marketing
Tuesday, April 6th, 2010
Small businesses need innovation and resourcefulness as they do not generally have the necessary resources to launch huge marketing campaigns. If you are running a small business and looking for cost efficient marketing solutions, this article tells you how you can use the internet to your company’s advantage.
Five ways to market your small business online:
First of all, build a website – This is the means for prospective customers to find out about you and the products you have to offer. You don’t have to pay for web hosting even if you’re running a website that is commercial just as long as your company can be properly labelled as a small business. Compared to other online media, a website enables your customers to see and hear about what you are offering and perhaps even to interact with you also.
Know about search engine optimisation (SEO) – This is important as your work is not just about building a website. In order for your website to work as a marketing tool for your business, you need to incorporate search engine optimisation elements in it. It can help your website soar to the top of search engine rankings therefore providing desired exposure.
With search engine optimisation, ensure that you focus on design and content. The website must have easily located links to facilitate navigation, as well as its layout being visually attractive. HTML should be used as much as possible as this is more search engine optimisation friendly than for example, CSS. Refresh or update the content as much as you can as new information will always encourage old and new readers to visit your site. Think about appropriate keywords for your website and use them wherever possible. DO NOT commit grammatical errors or ruin the coherence of your content.
Build your network contacts – A website does not operate by itself. You should do your best to build a network which can be done by establishing good working relationships with other website owners. Be ready to give as many favours as you hope to receive in return. As you make good friends with these people, you will end up exchanging links and this is called affiliate marketing.
Get involved with pod casting – Make new pod casts regularly and insert your ads in between. You need to make them short and interesting so as to discourage your listeners to switching off.
Start blogging! Blogs are one of the most effective online marketing tools today. If you don’t have one, you are missing you on huge opportunities. They allow you to directly interact with prospective customers and instantly send updates about anything new happening with your company’s services or products. In order to increase the marketing effectiveness of your blog, make sure you are writing about only one topic. This must be directly related to your company’s products or services. It must also be something you know and love to enable you to write in a convincing and interesting way.
The importance of your domain name
Tuesday, April 6th, 2010
So you have you have an idea for a website, you have the hosting and a plan for the design and content – one thing his left, the domain. We’ve all been at this stage; you sit blankly staring at your computer screen wondering what to call your site. “No that doesn’t sound right”, “wait, yes, no that isn’t right either”. Frustrating isn’t it? It’s like writing the perfect novel only to have a case of writers block when it comes to penning the last chapter.
You domain name is perhaps the most important piece of advertising when it comes to your website. It needs to capture what your site is about and also have a nice sound to it, something that can roll of the tongue. Let’s take a good example; there is a domain for sale on sedo.com called ‘ringtonesforyou.net’. Why is this a good domain name? Well just by looking at the name you know what the site is about; mobile ringtones. Furthermore you can tell that it is not just a site that informs you about new ringtones or ringtone news but that it is a website where you can get those tones on your phone; the ‘foryou’ part. So someone who is looking for a new ringtone will see the name of this site and think: ‘Hey, that’s where I can get the new ringtone to jazz up my phone”.
Imagine you called your ringtone site ‘cell-phone-extravaganza.net’. Apart from the fact that ‘extravaganza’ isn’t the easiest word to spell it doesn’t really convey what the site is about. Yes, cell phones, but what about them? Someone looking at this site would not instantly know that it sold or providing ringtones; it could just be another cell phone site like thousands of others.
Your domain needs to articulate in a simple way what your site is offering. ‘ringtonesforyou.net’ is great as it expresses what the site is about and it is a simple phrase. It is ok to use two or three words in your domain but keep them simple and straightforward and also on point.
A bad domain will inevitably harm your site, don’t complicate matters keep it plain and easy to remember because ultimately the domain is what most people remember.
Understand the Importance of Small Business Web Hosting
Sunday, April 4th, 2010
The business location is of prime importance for achieving success.Similarly if you are in an online business, the location of the servers where your website/s is/are hosted plays an important role in getting listed in the search results of search engines in a particular geo location. Various web hosting services are offered by many companies in different geo locations.But it is important to find best web hosting services for your website to achieve success.The hosting provider would usually provide you with web space,emails,bandwidth,maximum uptime,control panel and most importantly technical and web hosting support.
If you are new and looking out for best web hosting services,there are many aspects that needs to be taken into consideration before finalising a particular company. The most important aspect to check is the disk space the is being provided.Many companies try to promote themselves by offering unlimited webspace and bandwidth,better stay away from such falsely committing providers since there is no such thing as unlimited,everything comes for a cost. It is important that you are aware of the requirements of your business website.This would help you choose an appropriate package for hosting your website.Secondly,once you are decide a package that offers the necessary resources,you must check if its been offered at a rate that is relevant to your budget.
If you have a business website which is hosted on a small business web hosting server, and require customers to provide you with personal information,then it is important that the web hosting services offered by the hosting provider offers optimum security and encryption technologies.Make sure that the servers offered are secured and none of your client records can be hacked by intruders and attackers.
The next important aspect is the speed and reliability of the servers.Usually most reliable hosting providers offer FTP access to upload your data onto the servers,but it would be better confirm it with them before you order the package. Certain individuals who are making a debut in the online world require website builder,hence some web hosting companies do provide website builders alongwith the packages that can help users build their custom websites. Also,make sure that the servers are fast enough and offers features necessary for your business websites to run smoothly.Also when in future your users increase and there is an increase in the traffic and you require to upgrade your hosting account,the host should offer flexibility in upgrading the package without charging anything extra other than the package amount.
Make sure that the host offers support via various mediums such as Live Chat,Phone,Tickets/Emails etc. It is better to choose a hosting provider that offers 24×7 support.This enables you to get your issues resolved with minimum waste of time.
Finally,read the terms of service and SLA of the web hosting company before you sign up for a package. Usually,it is a wise move to choose a reputed and best web hosting company.These companies are capable of offering professional and latest services to its customers.They have experienced staff to handle your web hosting related issues which is useful in saving most of your valuable time and hence the money.
Importance of a Quality Domain Name Registrar & Web Hosting Provider
Tuesday, March 2nd, 2010
Choosing a domain name registrar and web hosting provider is a critical important decision since it has the potential of deciding the fate of your online business. But to establish your online presence, the first step that you need to take is to buy a domain name & web hosting plan. However, the quality for both the registrar as well as web hosting provider is equally important.
To build your online presence, you must take an important business decision of buying a domain name and web hosting plan. However, this critical decision must be taken carefully. With numerous domain name registrars and web hosting providers already present on the Web with their varied special offers to entice netizens, you have to play smart and not fall prey to the trap of cheap offers.
Buying a domain name is the first & most important step. It forms the URL of your website, and spots the location of the same on the Web. Using this URL, people will land up on your website and browse through the different products and services you offer.
When it comes to domain name registration, I can say that although he business is too noisy with gazillions of registrars yet only some of them are good—LimeDomains, HostGator, Network Solutions etc. to name a few. You need to see if the registrar that you chose is a trusted one in the market or not. What are the prices at which they register domain names & what security do they provide to your chosen domain? Carry out an extensive Internet research and compare the registration prices offered by different registrars.
Similarly, web hosting is also an important aspect since your website gets hosted on the Internet, and is publically visible to your potential customers worldwide. You showcase your products, services, company updates, offers etc. This is possible only when your website is hosted on the server.
It’s recommended that you also check the technical and customer support that your chosen provider offers. It must adhere to all the time zones so that you can contact them as & when required round the clock.
Security is a critical decision so adequate attention must be paid to the same. See to it that your selected provider offers appropriate domain privacy, and that all your website information is adequately secure against any spams or fraudulent activity.
Once you have examined all the factors carefully, it’s time to see at the one of the most important issues—price. If the prices of domain registration and web hosting fit in your budget range, then it’s time to get started now.
Importance of Domains & Hosting in Online Business
Tuesday, March 2nd, 2010
For creating and building your website, you require a domain name and a web hosting plan. Usually, you are supposed to pay for a domain once a year and every month for web hosting plan unless it’s a free website. The major disadvantage with a free website is that the owner integrates a number of ads on your free website and earns good money online.
Domain and web hosting business has received a tremendous boost in the recent years owing to a remarkable upsurge witnessed in the number of users wishing to have their respective online identities.
In the process of creating your website, the first task that you do is purchase a good domain name. However, the registrar that you purchase your domain from must be reliable and the one that has a history of delivering quality-backed services. It’s a must! This is the prime reason why domain business is really flourishing on the Web.
There are a large number of domain resellers in the market, which make a good amount of money by selling domains to netizens from all around the globe. Most domain websites have a well-structured FAQs section, in which you find a clear & detailed description of their services.
Another significant aspect is web hosting. The domain name that you’ve purchased needs to be hosted on the server of a web host. Before you start considering which one provider to go with from the gazillions of web hosting providers available on the Internet, your business requirements must be clearly etched in your mind. Once you’ve all the requirements defined, it becomes very easy to take this important business decision. Do remember to find out about the frequency of outages of the shortlisted web hosting providers. This is a critical aspect that needs to be paid attention to as this determines the accessibility of your website.
Broadly speaking, there are two types of web hosting—shared & dedicated web hosting. In shared hosting, you share the server for your website. While in dedicated web hosting, you’re supposed to purchase the whole server and you have full autonomy over it.
Now that you’ve understood the importance of domain name & web hosting, you’d wish to choose the best one for your online requirements. With my extensive web experience of years, I recommend LimeDomains, FatCow, HostGator etc.
So get started with your online endeavor today!
The Importance of Domain Name Appraisal
Monday, March 1st, 2010
People who are looking to buy an expired domain always demand to know the past history of the domain, how it performed on the web and its traffic. In fact, they want know everything about the domain before committing to make the purchasing decision. They may never buy an expired domain name from you, unless you show that the domains that they are purchasing from you are worth their hard earned money. In this regard, you may need to establish the commercial viability of a particular expired domain by providing a comprehensive expired domain appraisal report to your prospective buyer.
There are several reasons why you should seek an appraisal report on a particular expired domain. Here are some of the reasons why you should seek an appraising report for your expired domain name:
a) To see if the expired domain in question has any real value.
b) To see if the expired domain can provide any commercial gains to the prospective buyer.
c)To impress your prospective client about the domain.
Apart from these reasons, there are several other important reasons that need you to create an expired domain appraisal report:
Domain name appraisal studies are almost free of cost and a number of services offer this service. You can use a good one to appraise your expired domains. Some of the expired domains that you ignore may be potential money spinners. Hence, you may need to get a detailed appraisal study carried out on all good looking expired domains. Never let a good domain slip away from your hand, just because you did not carry out an appraisal study on it.
It is easy to convince a potential buyer on the commercial viability of an expired domain with a ready made appraisal report. If you can show that your expired domain can help the buyer in a number of ways, then it is possible that you can ask for a better price from your customer.
An expired domain appraisal report is a guide to your domain. It can divulge a lot of information about your domain like previous ranking, possible traffic rate, incoming links, the type of web site, products or services sold there and the page ranking on major search engines.
An appraisal report on an expired domain also provides you an idea whether to place an auction on the said domain or not. Many times, we may waste our time by placing bid on a number of disappointing names that are inconsequential and a waste of time.
Major expired domain traders ensure that appraisal report is available for every type of expired domain names. In fact, every expired domain that they sell to their customers comes packaged with a comprehensive appraisal report. In this way, a prospective buyer will know whether to buy an expired domain or not. An appraisal report for an expired domain is just like a mirror that reflects the basic characters of a web domain.
Importance Of Website Hosting
Monday, March 1st, 2010
Internet is taken as a massive pool of information. Hence, every day millions of people search on net on different topics. This is not only an information center but also an online marketing place, social networking platform and facility center.
Do you know every online page which you are browsing is hosted? This terminology is named website hosting. Domain Hosting is very important and quality of website is pretty dependent on it. Website Hosting Services is a complete service package which includes email services, file hosting, database support, software. Apart from this, it also works as a control panel for web application development. If becoming more focused, web hosting will be termed as an ‘essentiality’ for online web pages. Without domain hosting, no website can actually exist.
But if you want to get a complete profitability, you must go for quality website hosting services. A cost effective web hosting never gives good web experience, as a cost effective web hosting often comes up with numerous linking issues. However there are many free website hosting service provider and it tempts almost everyone as a budget saving option but quality of free domain hosting services are not always up to the mark. And also they are offered for limited period but situation is not same with quality website hosting services.
A good website hosting service provider offers complete package of website hosting in best possible cost. And also, it will keep itself updated with all the latest trends and modes, thus, helping your business in expanding more. Since, technology is an ever changing aspect, good website hosting services provider always incorporate the best technological features into it and helps customer companies in enjoying better business status.
These companies also offer after sales services, as many companies provide technical support to help out client post sales. Good website hosting services provider companies round the clock and keeps your business active, even if you are sleeping. These service providers also offer customized domain hosting services, which can be the best deal for your business. Enjoy a great deal with quality web hosting service providers and hook up for better business experience.
The Importance of Web Hosting Security
Monday, February 22nd, 2010
What do you look for in a web host? A low price? Reliability and good support I hope. If you’re anything like today’s ambitious webmaster, you’re on the hunt for the best features. There’s a lot of programs and management tools available to make your site standout but I bet there are some features you pay no mind at all. Often overlooked but one should never forget about critical security features as they will help to keep your web hosting environment protected from an array of threats. Security features are abundant but here some you simply can’t do without:
SFTP
Short for Secure File Transfer Protocol, SFTP is more efficient and secure variation of FTP. In its purest form, FTP only has the ability to transfer files, leaving them vulnerable to a range of security breaches such as eavesdropping, tampering and even interception of the entire file. A web hosting company offering SFTP provides you with the ability to secure your files in transit with SSH (Secure Shell Host), a protocol that protects data with government recommended 128-bit encryption.
SSL
Secure Sockets Layer or SSL, should be incorporated on any website that sells products or services. SSL is a standard encryption protocol designed to keep internet communications secure. If a web hosting company doesn’t support a shared or private SSL certificate, you need to turn in the opposite direction and find yourself another provider.
Data Backups
Data backup and restoration is not only something that should be practiced with the files on your hard drive, but those on the web host’s server as well. All it takes is one technical difficulty or natural disaster for the web hosting company to lose a server and all of your website data. The good thing is that most providers perform redundant backups to ensure that your data can be restored in the event of a failure. To be on the safe side, I recommend looking into a web host that offers a utility that allows you to backup your own data.
Network Security
Aside from protecting your files and website transactions, you also need to keep an eye out for security features that protect the web hosting company’s network. Do a little research to learn how the web host is protecting their infrastructure, keeping in mind that intrusion detection systems, firewalls, DDoS protection, virus and spam filtering are common features. Servers are prime targets of hackers and malicious code writers so if the hardware is breached or goes down, your website will suffer right along with it.
These are just a few of numerous security features a web hosting company should offer to ensure the safety of your website data. Hackers are constantly trying to crack into web servers while malware writers are releasing new infectious strains everyday. A web host that doesn’t take this into mind is essentially leaving you wide open for exploitation.